AREAS OF EXPERTISE: Project Management, Brand Engagement, Marketing & Creative Services, Training & Coaching, Risk Management, Social Media, Strategic Communications, Industry & Client Relations, Photography & Visual Arts.
Senior Project Manager
October 2022 - Present
-Plan, direct, and lead multiple design, video and website development projects simultaneously, ensuring high-quality deliverables and timely delivery within budget constraints.
-Conducted analysis of current tools & processes, identified gaps, & documented change initiatives to spearhead the company's transition & adoption to agile workflows.
-Created new processes for scoping site & product technical specifications
-Spearheaded the site map, content, and direction of the company intranet/internal wiki.
E-Commerce Project Manager
April 2022 - August 2022
-Directed full-scope projects using agile planning and management— establishing best practices for scoping, forecasting, risk assessment, workflows, schedules, budgets, and resourcing. Developed comprehensive project board templates to
streamline work across teams.
streamline work across teams.
-Bridged the gap between engineers, designers, and product managers to build and maintain strong B2B client relationships. Managed conflict resolution between the team and clients.
-Strategist and QA lead for complex e-commerce projects— from site builds, B2B, landing pages, custom functionalities, A/B testing, and CRO audits.
-Clients included Harmless Harvest, Bobo's Oat Bars, Happy Viking, Momofuku, Truff, and Stur.
Senior Brand & Design Manager, Media & Communications
November 2021 - April 2022
-Managed brand development. Provided ongoing oversight and guidance to the design department on the production of print, digital, and interactive materials—positioned efforts on behalf of George Washington's Mount Vernon, Mount Vernon Ladies' Association, and the Fred W. Smith National Library for the Study of George Washington.
-Worked strategically with c-suite staff, board members, cross-functional teams & external partners on large-scale company initiatives— mobilized teams toward achieving targeted growth objectives and ensuring brand consistency and continuity in production.
-Managing director and content strategist for Mount Vernon Magazine and Annual Report.
-Managed the in-house designer and design interns. Oversaw contractors and work of freelance designers, photographers, videographers, and illustrators to ensure adherence to brand-specific guidelines.
-Managed and created the yearly design budget, reviewed resource allocation, managed expenses and negotiated costs with vendors.
-Oversaw the the visual asset and design systems—managed contracts for image and digital assets usage.
-Staff photographer for high-profile VIP events such as presidential visits, foreign dignataries, artists and more.
Creative Operations Manager, Media & Communications
November 2020 - November 2021
-Spearheaded the launch, management, and optimization of the organization's first-ever digital asset management system that allowed access to brand and image assets, facilitated sharing with partners and vendors, improved searchability, and removed those with copyright restrictions.
-Digital Asset Manager for modern assets. Maintained creative assets & modern photography collections. Developed taxonomy, tracked metadata, and garnered image use clearance.
-Trained and assisted staff in the use of the newly launched brand templating system, working to navigate critical decisions surrounding product design and development.
-Created workflows and best practices in a new project management system for the newly created Media & Communications department. Increasing collaboration and eliminating redundancies in tasks.
-Managed and generated content for the social media channels of the Mount Vernon Inn. Developed posting strategy, composed posts, and shot photography.
Marketing Projects Coordinator
December 2018 - November 2020
-Co-launched the organization's first-ever brand template system that streamlined workflows and fostered collaboration, allowing staff outside of the marketing department to create their own branded materials with oversight from the marketing team.
-Built and maintained relationships with company leaders, stakeholders, and vendors. Interfacing with internal clients and external agencies on presentations, creative briefs, and status updates.
-Implemented and maintained the project management system designed to streamline the management of marketing content, project logistics, and budget allocation allowing for better prioritization and delegation throughout the project lifecycle.
-Maintained brand assets in the Content Management System (CMS) and internal drives— including logos, photography, and illustrations.
-Contributing writer for Mount Vernon Magazine, Annual Report, and marketing materials.
Retail & Licensing Assistant
April 2011 - December 2018
-Partnered with vendors, buying team, and licensing companies to manage the end-to-end product development process. Oversaw all critical steps and approval requirements of the product creation lifecycle, executed complete follow-through of product art, branding, sample requests, materials, and prototype approvals.
-Maintained and reviewed contracts, trademarks, and licenses. Includes obtaining government approval for whiskey and brandy labels.
-Co-led the transition of the e-commerce platform, spending a year researching best practices for migrating to an e-commerce space, implementing an online interface that was mobile responsive and allowed for a seamless checkout process. Spearheaded the product curation and merchandising for a new e-commerce platform, leading to a 41% increase in sales within three months and dramatic improvements in the quality of digital and visual marketing collateral.
-Established new standards for product photography, introducing photo presets that streamlined visual marketing efforts and promote consistency across the site.
-Responsible for managing e-commerce store operations from strategic planning to marketing, website development, SEO, product design, and merchandising—leveraging strong creative and business-related acumen to ensure consistency, quality, and continuity in all retail operations.
-Developed and utilized a new, comprehensive onboarding program that resulted in a more streamlined hiring and training process for seasonal, full-time, and management-level employees. The hiring manager for the department, which spanned store operations, warehouse and e-commerce, between 70-90 employees.
Other WORK Experience
Photographer
Self Employed
March 2020 - Present
Volunteer Experience
Event Organizer & Social Media Manager
December 2018 - July 2021
-Organized and led camping, backpacking and hiking trips in the Mid-Atlantic region.
-Managed the organization's instagram account
Credentials
Certified Scrum Master (CSM)
Scrum Alliance
Issued March 2023
Google Project Management Certificate
Google
Issued March 2022
Google Analytics Certificate
Google
Issued March 2023